"Restorative and age-defying effects… the latest miracle [ingredient] in the beauty industry."
(The New York Times, Liquid Gold In Morocco; Nov 2007)
"Recent research has proven [Argan Oil] is packed with skin-beneficial compounds… nearly three times the amount of vitamin E in olive oil!"
(Elle Beauty Spotlight; May 2008)
"Argan oil is very popular right now and is a great nutrient for the hair. It gives it a silky quality by filling in broken cuticles, controlling frizz, and making strands reflect light"
(Elle Beauty News & Hair Trends; June 2011)
"Argan Oil: From Morocco to Hollywood's red carpet, this ultra moisturizing agent beautifies all over."
(People Magazine Beauty Watch – Trend Spotting; July 2010)
"For many centuries [the Berbers have] extracted oil from the nuts. They use it as… a skin moisturizer, hair softener, and a treatment for ills like acne… As scientists have revealed, [it's rich in] antioxidants and healthy fatty acids…"
(National Geographic – November 2009)
"Liquid gold: A precious oil … the new star for healing skin care and healthy gourmet cuisine."
(Vogue Germany; November 2007 & July 2008 issues respectively)
"A high concentration of essential fatty acids and vitamin E, two key parts of skin's lubricating layer, explains the oil's power. ‘These two components help the skin stay hydrated and prevent further moisture loss,' says Ni'Kita Wilson, a cosmetic chemist in Fairfield, NJ."
(Prevention Magazine: WebMD Feature, August 2008)
"This antioxidant-packed oil is great for hair and skin, and it absorbs much more easily than common skin oils like apricot and avocado."
(10 Beauty Secrets From Across The Globe: July 26, 2011)
"Argan oil is high in botanically sourced squalene. Squalene has a chemical similarity to human skin sebum. So, it is essentially‘like feeding like.' Our skin is our armor against a world of environmental pollution, food degradation and stress and it needs to be nourished in order to stay healthy." As an acupuncturist, she has also found the oil's anti-inflammatory effects beneficial, and says it "works wonders on softening scar tissue."
(Soaking Up Argan Oil in Casablanca; By Derek Beres, August 1, 2011)
"Often referred to as “liquid gold” by the beauty industry, Moroccan argan oil is loaded with vitamin E, omega-6 (linoleic acid) and omega-9 (oleic acid) that help to nourish the appearance of your skin, hair and nails."
(Ottawa Citizen; Putting Faith in Mother Nature, May 23, 2014)
"Argan tree oil, known in the beauty industry as “liquid gold,” a vitamin-rich skin and hair treatment for Canadians."
(Ottawa Citizen; Ottawa Entrepreneur Tames Dragons with Tale of Hardship, Hope, November 6, 2014)
"Because of the temperature difference between North Africa and here in Canada, I started having skin problems, and so I was applying my argan oil daily."
(Tangerine; How This Entrepreneur Started Her Skincare Business as an Immigrant, November 15th, 2017)
"Known as 'liquid gold' in the beauty industry, Moroccan argan oil has been used by women for centuries in northern Africa … It is packed with 300 per cent more vitamin E than olive oil and a high concentration of antioxidants that nourish, protect and improve the appearance of hair, skin and nails."
(Canadian Immigrant; 5 Immigrant Women of Inspiration for International Women’s Day, March 6, 2015)
"Q: What does it mean to be here today? A: Honour and achievement."
(The Globe And Mail; Why 13 New Citizens Decided to Become Canadian, December 10, 2014)
Dragon Den: https://www.cbc.ca/player/play/2591153821/